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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Trai Van Doan

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Review Open access Aug 2026

INNOVATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE FAST-MOVING CONSUMER GOODS SECTOR: THE ROLE OF LEADERSHIP AND ORGANIZATIONAL LEARNING

This study investigates how innovation improves the business performance of small and medium-sized enterprises (SMEs) in the fast-moving consumer goods (FMCG) sector in Ho Chi Minh City, with particular attention to the enabling roles of leadership and organizational learning. Drawing on the resource-based view and dyn...

Trai Van Doan, Thong Tri Nguyen, Trang Hoang Diem Doan · 0 citations

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