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Tonny Odhiambo

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Open access 2026

Public Relations, Stakeholder Trust and Crisis Communication: Lessons from Turbulent Business Environments in Kenya

Organisations in Kenya operate amid regulatory shocks, currency and price volatility, political contestation and digitally amplified scrutiny. In such conditions public relations (PR) is less a publicity function than a boundary-spanning capability through which firms earn, protect and repair stakeholder trust. This pa...

Tonny Odhiambo · 0 citations

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