Thant Set Tun

Understanding consumers’ intentions to purchase near-expiry food products: insights from an integrated TPB-NAT framework using PLS-SEM and NCA

To tackle food waste issues, encouraging the purchase of near-expiry food products can be a potential solution. Accordingly, this research seeks to examine the factors influencing consumers’ intentions to buy near-expiry food products by integrating the frameworks of the theory of planned behaviour (TPB) and norm a...