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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Tetiana Tardaskina

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Open access 2026

METHODOLOGY FOR ASSESSING THE DIGITAL TRANSFORMATION OF MARKETING ACTIVITIES IN THE BANKING SECTOR OF UKRAINE

The paper explores the features of the digital transformation of the marketing activities of commercial banks in the context of the development of the digital economy. Modern approaches to using digital communication channels to attract and retain customers have been analyzed, and key digital marketing tools have been...

O. Chukurna, Tetiana Tardaskina, H. Yatvetska et al. · 0 citations

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