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How Video Length Shapes Engagement
T. Reichstein, Florian Dost
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May I have your attention, please! Social Media Engagement does not always reflect user attention
T. Reichstein, Florian Dost, Clara Galle
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How Attention Drives Social Media Engagement
This study examines the relationship between user attention and engagement on social media, considering the effect of caption text length and emojis, and confirms that attention affects engagement.
T. Reichstein, Florian Dost
· 0 citations