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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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T. Putri

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Open access Sep 2026

THE EFFECTS OF DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH, AND BRAND AMBASSADORS ON PURCHASE DECISIONS FOR THE INSTAPERFECT BRAND ON TIKTOK SHOP

The increasing use of digital technology has encouraged companies to adopt Digital Marketing, electronic word of mouth (e-WOM), and Brand Ambassador as marketing strategies to shape consumer Purchase Decision. This study aims to examine the effect of Digital Marketing, e WOM, and Brand Ambassador on the Purchase Decisi...

T. Putri, Ummi Nadroh · 0 citations

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