Aug 2026
EXPRESS: Strategic Patterns of Cross-Border Platform-Mediated Pricing: Evidence from Global Game Distribution
Digital platforms provide global reach, but international marketers face cross-country differences in purchasing power, regulation, currencies, and arbitrage risk. This study examines how firms set cross-border list prices when a platform recommends regional prices but preserves firm-level discretion. Steam, operated b...
T. Murakami, Mitsuo Yoshida
· Journal of International Mar... · 0 citations