T. Dienlin

Disentangling the paradox of the privacy paradox on social media: The role of privacy dimensions, perceived benefits, privacy self-efficacy, and privacy cynicism

This study extends research on the ‘privacy paradox’ to the horizontal (privacy vis-à-vis peers) and vertical (privacy vis-à-vis institutions) dimensions of privacy on social media, and tests perceived benefits, privacy self-efficacy, and privacy cynicism as moderating factors for the privacy paradox on both dimensio...