Syahriyal Syahriyal

Religiosity and halal food quality in shaping customer loyalty: The mediating role of perceived value in Banda Aceh

Competition within the halal food industry in Banda Aceh indicates that customer loyalty cannot be explained by halal compliance alone but is also shaped by food quality and consumers’ perceived value. This study aims to examine the effects of religiosity and food quality on customer loyalty and to investigate perceive...