This study examines the associations of digital marketing and perceived product quality with purchasing decisions for Skintific products among female students of the Faculty of Economics and Business, Universitas Jambi. A quantitative associative survey was conducted with 95 respondents selected through purposive sampl...
Popi Henni Reziki, Syahmardi Yacob, Ade Perdana Siregar· Jurnal Ilmiah Ekonomi Manaje...· 0 citations
Internal firm capabilities are increasingly viewed as central to MSME competitiveness, yet their interplay with digital adoption remains underexplored, particularly in non-metropolitan regional economies. This study examines the impact of strategic competence and operational competence on the business performance of MS...
D. F. Aira, Syahmardi Yacob, Johannes Simatupang et al.· Jurnal Ilmiah Manajemen Kesa...· 0 citations
This study looks at how corporate governance mechanisms, bank size, and board education affect the financial performance of Indonesian banks during a period of economic uncertainty, with capital structure included as a mediating variable. The study is based on panel data from 40 conventional commercial banks listed on...
Fitriaty, Junaidi, M. Ridwansyah et al.· Business: Theory and Practic...· 0 citations
This study addresses the growing importance of effective leadership in maintaining organizational performance amid rapid digital transformation in the logistics sector. This study investigates the effect of strategic leadership on organizational performance in a logistics company undergoing digital transformation. Digi...
Furqon Mazka, H. Haryadi, I. Khalik et al.· Jurnal Ilmiah Manajemen Kesa...· 0 citations
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