Cultural Identity, Digital Branding, and Tourism Marketing: The Aengtong-Tong Keris Tradition In Sumenep, Indonesia
Background: The rapid growth of Muslim-friendly tourism has created significant opportunities for destinations to integrate Islamic values, cultural heritage, and local wisdom into tourism development strategies. Sumenep Regency, known as the "City of Keris," possesses unique tourism assets through the Asta Tinggi Roya...