PERSUASIVE STRATEGIES IN ARTIFICIAL INTELLIGENCE-GENERATED MARKETING CONTENT: A LINGUISTIC AND BUSINESS COMMUNICATION ANALYSIS
The rapid advancement of Artificial Intelligence (AI) has transformed the practice of digital marketing by enabling the automated generation of promotional content. While AI-generated marketing texts are increasingly utilized by businesses to enhance communication efficiency and audience reach, limited attention has be...
Novria Grahmayanuri, Surayya Fadhillah, Nadrah Sitorus et al.
· Proceeding of The Internatio... · 0 citations