Author

Sugito Sugito

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Open access Oct 2026

The Influence of AI-Based Content Personalization on Brand Loyalty on E-Commerce Platforms: A Study on Generation Z in Indonesia

The rapid integration of artificial intelligence (AI) in e-commerce has made personalized content a central strategy for fostering consumer-brand relationships. However, understanding how such personalization shapes brand loyalty among digitally native Generation Z consumers in emerging markets remains limited. This st...

Sugito Sugito, Aryani Sairun · Journal of Accounting and Fi... · 0 citations

Open access Jul 2026

Character Is Caught, Not Taught: Narrative Inquiry into How Santri Experience Moral Formation, Kiai Authority, and Character Education in Indonesian Pesantren

Background. The study is motivated by the increasing attention to character education as a response to moral crises, social transformation, and challenges of Islamic education in the digital era. Purpose. This study aims to analyze the development of scientific publications on character education in Islamic boarding sc...

Husna Nashihin, La Hadisi, Sugito Sugito et al. · International Journal of Edu... · 0 citations