Subhadra Kaphle

The Coexistence of Trust and Distrust in E-Commerce: A Qualitative Study of Dissatisfied Consumers in Kirtipur, Nepal

Nepal's e-commerce sector is growing quickly, but a silent paradox persists: many consumers continue to engage in online shopping despite experiencing repeated disappointments, which raises a question of how trust and distrust coexist together within the same person. To study this narrative case analysis, a 38-year-old...