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Steven Hendri

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Conference Aug 2026

Examining the Role of ICT and Media Exposure in Building Customer Trust toward E-Commerce

The present study is conducted to analyze the influence of social influence, attitudes, and media exposure on consumer trust in the e-commerce sector, which subsequently affects consumers’ intention to conduct transactions on e-commerce platforms. A quantitative method using online questionnaires was employed for data...

Steven Hendri, D. P. Alamsyah · 0 citations

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