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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Steve Senyo Ayivi-Donkor

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Open access Aug 2026

Bridging The "Adoption Gap": Why Supply Chain AI Fails Without Product Marketing Principles

Enterprise investment in artificial intelligence and autonomous systems across logistics networks has reached unprecedented heights, yet operational realization remains remarkably low. Historically, organizations have treated supply chain AI as a purely quantitative mathematics or engineering problem, optimizing for al...

Kabirat Motunrayo Ogundairo, Steve Senyo Ayivi-Donkor · 3 citations

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