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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Sofia Godinho

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Review Jul 2026

Beyond the prompt: understanding ChatGPT outcomes through the lens of IT identity

Investigating how individuals form a sense of identity around ChatGPT finds that regular interaction with ChatGPT is associated with the development of a distinct IT identity, and the presence of sufficient resources and organizational or contextual support significantly moderates this relationship, shaping user behavi...

Sofia Godinho, Tiago Oliveira, Catarina Neves · 0 citations

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