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Author

Skobleva Ella Ivanova

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Review Open access Aug 2026

Artificial intelligence as a driver of transformation of regional marketing strategies: advantages, limitations, and impact on business results

The central theoretical result of this work is the systematization of five key areas of artificial intelligence application in regional marketing, which include developing a strategic vision with clear key performance indicators, phased pilot implementation in individual marketing areas, and practical recommendations f...

Kochetkova Natalya Nikolaevna, Skobleva Ella Ivanova, Timofeeva Elena Georgievna · 0 citations

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