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Siti Shahida Kamel

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Open access Sep 2026

Conceptual and pragmatic creativity in photography: A theoretical exploration of visual branding in the digital age

The complex interplay between conceptual and pragmatic elements has influenced photography creativity, particularly in fashion branding. Pragmatic creativity concerns strategic branding, audience interaction, and online marketing, while conceptual creativity concerns artistic expression, visual storytelling, and cultur...

Siti Shahida Kamel, Siti Rohaya Yahaya · 0 citations

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