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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Siti Nurhijan Mahamad Hasri

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Review Open access Aug 2026

BEYOND ATTENTION AND EMOTION: RECONSIDERING NEUROMARKETING EFFECTIVENESS THROUGH COGNITIVE LOAD AND NEURODIVERGENCE

Most neuromarketing research assumes that stronger stimuli produce better consumer outcomes, but that assumption deserves closer scrutiny. This study examines whether neuromarketing stimuli operate uniformly across consumers or whether their effectiveness depends on how those stimuli are cognitively processed. Drawing...

Afizan Amer, Irwan Ibrahim, A. F. F. B. Ismail et al. · 0 citations

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