Siti Nur Izaura Bt Mohd Razis

Preserving Heritage, Embracing Digitalisation: Modern Marketing Strategies for Malaysian Traditional Craft Businesses

The traditional craft sector in Malaysia is a significant nexus of entrepreneurship, artistic expression, cultural legacy, and regional economic growth. The knowledge and skills passed down through the generations are embodied in traditional crafts like batik, songket, weaving, wood carving, ceramics, metalworking, rat...