Review
Open access
2026
AI-Powered CRM Systems and Customer Experience Transformation: Balancing Hyper-Personalization, Data Privacy, and Digital Trust
A novel conceptual framework is developed that integrates AI-driven personalization with responsible data governance and is proposed as a foundation for future empirical validation, offering organizations practical guidance.
Paravintharan s/o Ramasamy, Siow Vindy, P. Sivakumar et al.
· International journal of res... · 0 citations