UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising
Search advertising connects user intent with commercial content and plays a critical role in platform monetization. Recent systems typically align pretrained generative models with a single business reward, such as eCPM, or use naive reward fusion for preliminary multi-objective alignment. However, an ideal search adve...
Kun Yao, Yu-Hang Zhou, Yi-Chi Zhang et al.
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