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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Shu-Dong Huang

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Book Open access Sep 2026

UniTraj: Cross-Domain Long-Sequence Modeling for Commercial Recommendation

UniTraj, a practical framework that extends sequence construction beyond the advertising domain by incorporating behaviors from content-consumption scenarios, forming unified commercial trajectories across domains and scenarios, is proposed and deployed in a large-scale online advertising system.

Xian Hu, Ming Yue, Zhi-Xiang Feng et al. · 0 citations
Book Open access Aug 2026

GRB: A Generative Reinforcement Bidding Framework for Multi-Channel Online Advertising

Auto-bidding has become a central component of modern advertising platforms. Recently, generative paradigms based on Decision Transformers (DT) have emerged as a promising alternative, modeling auto-bidding as sequence generation and using return-to-go (RTG) as a signal, thereby enabling long-horizon credit assignment...

Hongchang Wu, Weitong Ou, Heng-Quan Guo et al. · 0 citations

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