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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Shishma Khushwaha

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Review Open access Sep 2026

A Study to Analyse The Customer Online Reviews and its Impact on their Purchasing Decision: Evidence from Indian: Gen Z with Reference to FOMO

The objective of the study is to analyze the effect of online reviews of products/services on consumers' buying behaviour and the fear of missing out among Generation Z Indians in particular. Since the rise of e-commerce in India, there has been a tremendous surge in online reviews which have emerged as the leading fo...

Vartika, Shalini Singh, Shreya Kumari, Shishma Khushwaha · 0 citations

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