Destination image is conventionally understood as tourists’ perceptions, yet these perceptions interact with the image projected by destinations. This study focuses on the projected (supply-side) image of Ryukyu Mura, a reconstructed cultural village in Okinawa, Japan, examining how Okinawan heritage is curated and com...
Heritage destinations increasingly diversify their tourism products, yet the conditions under which diversification produces a distinct destination form remain insufficiently specified. This study examines the transformation of Prambanan Temple from a predominantly heritage-based destination into a hybrid tourism desti...
The rapid advancement of digital technology has transformed tourists’ behavior throughout the travel journey. This study explores how tourists use digital technology across travel stages, identifies the platforms employed, and examines their roles in supporting travel experiences. A descriptive qualitative approach inv...