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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Shekhar M

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Review Open access Sep 2026

From Digital Engagement to Brand Loyalty: Exploring the Role of Trust, Influencer Credibility, and User-Generated Content in Consumer Purchase Decisions

Digital engagement has become a defining feature of contemporary consumer decision-making. Brands no longer communicate with consumers only through controlled advertising messages; they operate in interactive environments where social media engagement, influencer communication, user-generated content, online reviews, p...

Surabhi Jha, Kavita Mahar, B. C. Sushmitha et al. · 0 citations

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