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Review Open access Oct 2026

Uncovering the Role of Artificial Intelligence in Transforming Consumer Behavior and Purchase Intention: A Systematic Bibliometric Review

Digital technologies have become an essential component of contemporary business ecosystems, and digital transformation continues to reshape modern marketing strategies. In this environment, Artificial Intelligence (AI) has emerged as a key technological driver, significantly influencing how consumers search for inform...

Şeyda Ok · 0 citations

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