EXPLAINING TOURISM AND HOSPITALITY STUDENTS' ADOPTION OF LARGE LANGUAGE MODELS IN HIGHER EDUCATION: AN INTEGRATED TAM–UTAUT FRAMEWORK USING PLS-SEM AND NECESSARY CONDITION ANALYSIS
The rapid integration of large language models (LLMs) in higher education has transformed students' learning practices, particularly in applied disciplines such as tourism and hospitality education. Yet, limited empirical research explains the factors driving their adoption. Drawing on the Technology Acceptance Model (...
Priya Singh, Mandeep Bharti, S. Chugh et al.
· Geo Journal of Tourism and G... · 0 citations