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Author

Satyendra Kumar Vanapalli

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Open access 2021

From Data to Decisions: Leveraging CRM Platforms for Business Intelligence

It has been found that CRM in combination with BI could lead to deeper customer understanding, forecasting capabilities, and making marketing strategies customer-specific and has practical value for enterprises in that they should consider not only sophisticated CRM equipment but also data management and human resource...

Satyendra Kumar Vanapalli · 0 citations
Open access 2022

AI-Driven Fraud Detection in Financial Systems: A CRM-Centric Approach

This paper describes a system for the detection of fraud, which is both dynamic and adaptable and which is obtained through the synthesis of machine learning techniques and the CRM data streams and shows how this unified method can lead to an increase in detection performance, shortening of the time for the response, a...

Satyendra Kumar Vanapalli · 0 citations

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