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Author

Sarra Mrani Zentar

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Jul 2026

Artificial Intelligence-Driven Forecasting Practices and Supply Chain Performance: Toward a Conceptual Framework

The ADPsc model highlights the moderating role of AI in the impact of demand sensing on performance and demonstrates that AI serves not merely as an optimization tool but as the foundation for a continuous adaptive capability, thereby enabling unprecedented responsiveness to demand fluctuations.

Abdellatif El Hanaoui, Sarra Mrani Zentar · 0 citations

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