Effect of Entrepreneurial Autonomy and Proactiveness on Sustainable Small and Medium Enterprise (SME) Performance in Kano State, Nigeria
Small and medium enterprises (SMEs) are the primary engines of economic development, making their sustainability a critical concern for growth economies like Nigeria. This study investigated the direct impact of two key dimensions of Entrepreneurial Orientation (EO)— Proactiveness and Autonomy—on Sustainable SME Perfor...