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Author

Samuel Bradley Doe Gadekah

2 papers indexed here

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Review Open access 2025

Personalization Versus Privacy in Digital Marketing Examining the Interactive Effects of Data Transparency Perceived Intrusiveness and Consumer Trust on Purchase Decisions

The increasing adoption of artificial intelligence and data-driven personalization in digital marketing has transformed consumer engagement, product recommendations, and purchasing behaviour while intensifying concerns regarding personal data exploitation, algorithmic surveillance, and perceived privacy intrusiveness....

Samuel Bradley Doe Gadekah, Joy Onma Enyejo · 0 citations
Review Open access Oct 2026

The Effect of Relational Resources on Supply Chain Robustness: The Moderating Role of Relational Capital

Increasing supply chain disruptions have intensified the need for firms to develop capabilities that support operational continuity and effective responses to uncertainty. Although previous studies have examined supply chain robustness through operational and technological perspectives, limited attention has been given...

Samuel Bradley Doe Gadekah, Isaac Easy Moore, Wisdom Sefiamor Adjei · 0 citations

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