The interplay of social capital, digital transformation and sustainability for designing international marketing strategies: a systematic literature review
This is the first study to propose a theoretical framework that connects social capital to digital transformation and sustainability in the context of international marketing, and offers practical insights for firms seeking to integrate social capital, digital technologies and sustainability initiatives into global str...
Nadia Zahoor, Adeel Khalid, Aqeel Ahmed et al.
· International Marketing Revi... · 1 citation