An Analysis of the Projected Destination Image of Ryukyu Mura as a Cultural Tourism Destination in Okinawa, Japan: Cultural Attributes, Staged Representation, and a Proposed Image-Formation Mechanism
Destination image is conventionally understood as tourists’ perceptions, yet these perceptions interact with the image projected by destinations. This study focuses on the projected (supply-side) image of Ryukyu Mura, a reconstructed cultural village in Okinawa, Japan, examining how Okinawan heritage is curated and com...