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Author

Samer Murshid

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Embracing artificial intelligence in European auditing: the role of familiarity, motivation, organizational support and education in shaping perceived effectiveness

Purpose This study aims to examine how familiarity with artificial intelligence (AI), motivation and organizational support for AI, and demographic characteristics influence the perceived AI effectiveness among a sample of European auditors, as well as the moderating role of education on these relationships. Design/met...

Sandra Khalil, Samer Murshid · 0 citations

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