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Author

Sameeksha K. V.

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Review Open access Oct 2026

Environmental self accountability mediates the influence of eco anxiety and purchase guilt on sustainable packaging preferences

This study examines how eco-anxiety and purchase guilt influence consumer preference for sustainable packaging, with environmental self-accountability as a mediating mechanism. While prior research has largely focused on cognitive determinants of sustainable consumption, limited attention has been given to how emotiona...

Sahana S, S. P., Sameeksha K. V. et al. · 0 citations

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