Salsabila Yulia Rahman

Pengaruh Electronic Word of Mouth dan Viral Marketing terhadap Keputusan Pembelian dengan Customer Trust sebagai Variabel Intervening

This study aims to examine the effect of Electronic Word of Mouth and Viral Marketing on purchasing decisions at Kopi Teman Lama in Mojokerto, with Customer Trust as a mediating variable. The development of digital marketing has encouraged businesses to utilize electronic communication and viral marketing strategies to...