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Aug 2026

Linking market and technological orientation to sustainable performance: the mediating role of dynamic capabilities

This study aims to investigate how market orientation and technological orientation enable public sector organizations to achieve sustained competitive advantage, highlighting the mediating role of dynamic capabilities in highly competitive environments. A structured questionnaire was administered to top and...

Hanan Ahmed Al Hashmi, Fauzia Jabeen, Saju Jose et al. · 0 citations

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