The need to transition from linear to circular business models is becoming a necessity and a strategic value for India's small and medium enterprises (SMEs) because of limited resources, environmental conditions, and regulation. (Ellen MacArthur Foundation, 2016; Rizos et al., 2016; Rosa & Paula, 2023; Nemilentseva, Ta...
Saif Maurya, Rajesh Viswakarma· COMMERCE RESEARCH REVIEW· 0 citations
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