S. Siti

Pengaruh Brand Authenticity Dan Emotional Attachment Terhadap Buying Decision Melalui Brand Trust Sebagai Variabel Mediasi Pada Produk Donat Di Kafe Gula

This study aims to analyze the influence of brand authenticity and emotional attachment on buying decisions, with brand trust serving as a mediating variable, among consumers of Donat Gula Padi in Garut Regency. The study employs a quantitative method using a survey approach. Data were collected via questionnaires dist...