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Review Open access 2026

PUBLIC POLICY FRAMEWORKS FOR PROMOTING GREEN INNOVATION: IMPLICATIONS FOR THE PERFORMANCE OF A FIRM

We examine the effects of public governance and policy frameworks on the growth of green innovation and its consequences for company performance. For the purpose of study, a survey with questions was sent to 412 individuals across 330 unique firms in different Pakistani industries. SmartPLS (PLS-SEM) and supplementary...

S. Sidra, Shah Mehmood Wagan, Xin-Li Zhang · 0 citations
#explainable ai Open access Oct 2026

FROM CLICKS TO CONVERSIONS: INTERPRETING ONLINE CONSUMER BEHAVIOR USING EXPLAINABLE AI

Due to increased dominance of e-commerce in global retail industry, behavior knowledge makes online consumers engaged to end of buying products or services has become essential to enterprises. Irrespective of growing popularity of machine learning (ML) models predict conversion outcomes, there is a lack of interpretabi...

Arsheha Arsheha, Muhammad Hammad Memon, Samia Batool et al. · 0 citations

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