Author

S. N. Samán Chingay

2 papers indexed here

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Open access Sep 2026

The Role of Social Media in the Purchasing Decisions of Fast-food Consumers, Cajamarca, 2024

The objective of the study is to identify the relationship between social media and the purchasing decisions of customers of a fast-food micro-enterprise in the city of Cajamarca. The research was justified by the growing influence of digital environments on buyer attitudes, particularly within the food service sector....

Royer Enrique Cabrera Sulca, Ligia Andrea Quispe Vera, S. Samán Chingay et al. · IBIMA Business Review · 0 citations

Review Open access Sep 2026

Corporate Social Responsibility (CSR) and Corporate Reputation: A Case Study of the Agricultural Company Selva Central in Codo del Pozuzo, Huánuco, Peru – 2025

The primary objective was to determine the relationship between Corporate Social Responsibility (CSR) and corporate reputation. The research is justified by the growing importance of CSR as a strategic practice capable of strengthening organizational trust, legitimacy, and competitiveness, particularly in rural product...

Ebette Alejandra Chávez Trinidad, Charito Sofía Pajares Salas, S. Samán Chingay et al. · IBIMA Business Review · 0 citations