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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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S. Putra

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Review Open access Oct 2026

Artificial Intelligence and Digital Marketing Performance: A Systematic Review

Background: The evolution of digital technology has transformed how companies market products and interact with consumers, particularly through digital platforms. Intensifying competition has encouraged businesses to use technologies that support more targeted and measurable marketing activities. Artificial intelligenc...

S. Putra · 0 citations

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