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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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S. Mondal

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Open access Aug 2026

Does Conversational Artificial Intelligence Affect Parasocial Displacement? A Study on Consumer Brand Affinity in Digital Market Ecosystems

This study extends parasocial theory from media personalities to algorithmic agents and proposes a triadic consumer–AI–brand framework that identifies heritage brand equity as a relational buffer within the digital market ecosystem and proposes digital governance, disclosure for AI use, and agentic brand strategy.

Subhankar Das, S. Mondal · 0 citations

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