Small and medium-sized enterprises (SMEs) increasingly combine digital customer engagement with sustainability practices, yet the literature reviewed for this study offered limited evidence of an integrated measure. This study initially calibrates a sustainability-focused extension of the 4E marketing mix, adding Envir...
Patrick Leelayana, S. Lekcharoen, Sumaman Pankham· Administrative Sciences· 0 citations
Micro, small, and medium-sized enterprises (MSMEs) increasingly adopt digital technologies, yet converting this exposure into enterprise performance (ENP) requires multidimensional readiness capabilities. Evaluating these capabilities remains complex as existing studies often separate expert judgement, measurement vali...
Nattakan Sasing, Sumaman Pankham, S. Lekcharoen· Information· 0 citations
Cultural destinations are discovered, interpreted, and evaluated through digital communication. However, studies examine communication factors independently, limiting understanding of how destination image develops within digital communication ecosystems and how communication conditions relate to cultural tourism inten...
Ngamsiri Witoonphan, Sumaman Pankham, S. Lekcharoen· Tourism and Hospitality· 0 citations
Informal video platforms support self-directed learning, yet the determinants of learners’ continuance intention to use YouTube for informal learning remain insufficiently integrated. This study addressed two questions: how the hypothesized structural relationships in an extended expectation–confirmation model explain...
Tewarit Khanmolee, S. Lekcharoen, Sumaman Pankham· Behavioral Science· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.
