S. Chudy

The Power of Information: How Labeling Alters Young Consumer Acceptance and Purchase Intention of Plant-Based Yogurt Alternatives

The growth of the plant-based dairy alternatives market and consumers’ diverse preferences and expectations prompted an evaluation of plant-based yogurt alternatives based on coconut, oat, soy, and cashew nut compared with dairy yogurt. Consumers’ responses were assessed under blind, expected, and informed conditions u...