Artificial intelligence readiness among audiovisual media professionals in Saudi Arabia and its barriers and facilitating conditions
Artificial intelligence is reshaping audio-visual content production, yet adoption among media professionals in Arab contexts remains under-researched, and existing studies rarely integrate individual, structural, and institutional explanations within a single analytical framework. This study examines the barriers to a...
Saad Faraj Alenzi, Ahmad Tawalbeh, Ferhat Yilmaz et al.
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