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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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S. Almamari

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Review Open access 2026

THE STRATEGIC ROLE OF DIGITAL TRANSFORMATION IN DRIVING START - UP SUCCESS: EVIDENCE FROM THE SULTANATE OF OMAN

This study aims to identify the major drivers and challenges influencing the success of digital transformation among start-ups in Oman, to examine the impact of digital transformation on their operational performance, innovation and competitiveness, and to propose practical strategies for enhancing the successful imple...

Wafa Al Buraiki, S. Almamari · 0 citations

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