Pengaruh Ulasan Online dan Endorsement Selebriti terhadap Niat Beli Kosmetik pada Konsumen Perempuan Muda
This study aims to analyze the effect of celebrity influencer’s credibility, celebrity influencer’s attractiveness, online customer reviews, and attitude toward brand on the purchase intention of young female consumers of cosmetic products. This research employs a quantitative approach using hypothesis testing with a c...
Ryan Fazriansyah, Willy Arafah
· Digital Bisnis: Jurnal Publi... · 0 citations